Good Morning General is a newly opened store based in Seongbuk-dong in Seoul. They offer a curated selection of goods along with inspiration that promotes people seeking a healthy lifestyle. We spoke with them to explore more.

Can you tell us a bit about Good Morning General Store?
‘General Store’ was first made in a small town or village that carries a wide variety of goods that people need in the community. Taking the same purpose, ‘Good Morning General Store’ was named with our belief, ‘confidence comes from healthy lifestyle.’
Our selection focuses on utility, simplicity and classic design with an artistic touch. Falcon Enamelware has simple and minimal design as well as wide usability which perfectly fits into our style.

What plans do you have for the store this year?
As we are a newly opened store, we are focusing on promoting our store for now. There are many creators and artists in our area as well as nice restaurants and shops around us. We are planning to communicate and collaborate with them for new products, projects and pop-ups. As a general store, we want to offer selected products for good use and grow together with our neighbors.

You've recently started stocking Falcon enamelware. What’s your favorite product so far?
Falcon products are all bestsellers in store but our favorite is the 14cm Sauce Dish. It’s very handy and versatile. It’s also really fun to see how our customers use the dish. They use it not only for food but also as a tray for keys, jewelry, cards, incense, and as a saucer.

Is there a specific dish that you would personally make at home using any of our Falcon products?
I often make salad and pasta and place it in Falcon’s round 26cm medium salad bowl. It’s also good to use for vegetable prep.

Are there any other local companies you'd like to shoutabout? Where do you usually eat, drink, and source ingredients in your local area?
There are many places to recommend in Seongbuk-dong, where our store is located. Café Il-Sang is where we start our day. They serve different coffee on a daily basis. Coffee is not too crisp, very gentle and balanced which is good to drink every day. Baristas here are very professional and you can feel the passion they have on coffee. MOZZA is an Italian restaurant just a few steps away from Café Il-Sang. I always take my friends and family here for special occasions. Food is great, all made with fresh ingredients and special recipes. The restaurant is filled with sunlight and a very welcoming atmosphere. Mil-Go-Kkan is a bakery, definitely a go-to place we recommend to our customers. The bakery is already famous among neighbors. If you find it hard to decide which one to try, Sio bread is famous and my favorite bread as well!

How have you been keeping during this time? Do you have any tips for small business owners?
Good Morning General Store is definitely one of our biggest achievements recently! We opened our online shop in May 2021 and brick and mortar after 7 months. Yes, we are very new! So maybe I am the one who needs advice from other more experienced owners. But I can tell what I have learned so far. Having a small business is definitely tough. The owners have to deal with a wide range of work and so many decisions are waiting every day. But there are also great benefits to being small. Flexibility is one of them. You can quickly react to opportunities. While large enterprises have to go through many steps of confirmation, small business owners don’t have to ask all sorts of layers of management before making a decision. Being unique is also another advantage. Personal preference and taste can be added to the shape of business and that really brings you a lot of satisfaction from what you do and it’s fun! And most importantly I found, there’s no answer. I believe it’s more certain in the end, to try my own way and figure out whether it is right or wrong. Answers will slowly accumulate.


White with Blue Rim 12cm Bowls

Buttermilk 3 Pint Jug

Burgundy Tumbler


Charlotte Bland is a photographer who has used Falcon at home for years, both for cooking and serving food and for shooting it. Inspired by domestic items and scenes of everyday life,...

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